Top SEO Trends You Must Know on in 2018

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Every year brings new technologies in the Internet world. Every year, Google introduces new rules for the webmaster. And if you continue using the old one, then your website will not get the expected traffic. So, it is essential to stay updated on the new trends and technologies to stay ahead in the curve. The New Year is approaching fast and it is predicted to bring new SEO trends. Let’s have a glimpse of the SEO trends that are expected to rule in 2018. 

Voice Search Optimization


All of these stats make a point that the coming year will have lots of focus on voice search optimization.
How can you optimize your website for voice search?
Here are a few tips on optimizing a website for voice search in 2018:
● Think about how people speak and maintain that tone in your content
● Include question phrases in your content
● Emphasize semantics
● Use a great deal of Schema Metadata
● Optimize your local listing
● Focus on mobile and increase site speed

Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages is a framework which helps websites to load faster on mobile devices.
39% of people use their Smartphones to search every day. So, obviously, your potential customers are going to browse your website on their mobile devices and if it takes time in loading, you may, unfortunately, lose valuable customers.
Just implement AMP to your website, as that will not only help you in gaining ranking on search engines but also retain your customers on a long-term basis.

Responsive Web Pages 

These days, a lot of users browse on mobile phones and tablets instead of laptops or computers. Due to these obvious reasons, it is easy to browse on small screen devices anywhere and anytime on the go. Therefore, you must design a responsive web page that adjusts well in the screens of all devices.

 Backlinks

The coming year is going to be the year of backlinks in SEO domain. With millions of content being generated every day, it is difficult for search engines to determine the authenticity of the content. It is through backlinks that a search engine determines whether the content on your website is authentic and useful. And in 2018, backlinks are expected to gain more prominence in the field of SEO.

Quick Answer Box

 The ‘Quick Answer Box’ is the search list of information that appears in the search result when you enter a keyword like ‘how to’ and ‘what is’ in any search engine. This is going to be a new feature of Google. Quick Answer box will search the web for a quick snippet of content and will display the answer for the search query. So, you need to instruct the SEO consultant India company to design your web pages for the Quick Answer Box in the approaching year. You must focus on words like ‘how,’ ‘why,’ and ‘what’ and try to incorporate the answers in the content.

Therefore, you must optimize the content for the snippet feature to help users get the information in a concise and quick manner, instead of reading the whole article for small information. While you focus on optimizing content for the Quick Answer Box, never ignore regular SEO practices, which also determine the success of your web page.

 Use of Pictures & Video

 The year 2018 will be the year of visualization as more users are expected to respond to pictures and videos in search results. Due to growing popularity of social media sites, pictures and videos get instant response through likes and shares, which help make your page popular in no time at all. Gone are the days when only flat content used to rule the Internet. Now, along with content, good visualization is in demand.

Upload Meaningful Content

In today’s fast-paced life, no one has time to read boring, non-meaningful and lengthy content. Users rather focus on web pages that offer authentic, short and interesting articles. So, it is advisable to upload short, crisp and informative articles on the website. And to achieve this, you must hire a professional writer who will deliver a high-quality article for your website.

 HTTPS

It is going to be mandatory to use the domain ‘HTTPS’ for your website. If you do not change ‘HTTP to HTTPS’ then Google will lower down your websites search engine ranking. HTTP is hypertext transfer protocol which is associated with security of the website.

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